Asmaa joined the OuiShare community in 2014. Her focus has been on creating synergies in the areas of innovation and social entrepreneurship between Europe and the MENA region. This is an area of particular importance as she is Moroccan, by birth, and resides in France. She has helped to develop the OuiShare community in Morocco, focusing on entrepreneurship and the collaborative economy. She truly believes that collaborative communities offer new alternatives to social and economic development for developing countries.